BRAND LAUNCH
Cabin Crew
Brand creation + creative direction + campaign photography
The Brief
Cabin Crew is a seltzer brand I built from the ground up as creative lead at 7 Daze. The concept was rooted in 1970s nostalgia a pin-up flight attendant named Cici became the face of the brand. My team and I designed the visual identity. I art directed the campaign, cast the model, scouted the locations, and shot the entire launch. Pool, arcade, cinema, three sets one world. Everything from the brand's first sketch to its final shelf presence came through my hands.
Role: Creative lead (brand + photo)
Say hello to Cici
Meet Cici. A 1970s pin-up flight attendant and the face of Cabin Crew. We built her world from nothing the name, the look, the vibe. Three locations, one model, a full seltzer line, and a launch campaign designed to make people want to be wherever she is.
